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Buys 51% of customized hair color company based in Los Angeles.
July 26, 2019
By: Christine Esposito
Editor-in-Chief
Henkel has acquired a 51% stake in eSalon.com LLC, the Los Angeles-based customized hair color company. Launched in 2010, the company’s core offering is individually customized hair coloration for at home application. Through this joint venture, Henkel says it will further strengthen its leading hair coloration portfolio and expand its digital business. Details of the accord were not disclosed. eSalon creates customized hair color for at home application and is available as a one-time pu...
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